Apple Unveils iPhone X and 8 Models as It Upgrades TV Set-Top Box

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  • Apple unveiled iPhone X, its first premium-tier phone, at an event in Cupertino, Calif., on Tuesday. Here’s what else the company had to say.

    • iPhone X is priced at $999, the most expensive ever for a new iPhone model. It will ship on Nov. 3. (Pro tip: The X is pronounced 10, and not “ex.”)

    • The phone has a newer screen technology known as OLED, a type of display that can be made thinner, lighter and brighter with better color accuracy and contrast than its predecessor, LCD.

    • The screen on the X has a so-called edge-to-edge display that takes up the entire face by eliminating the borders around the screen. Apple also eliminated the physical home button that has been a signature feature of the iPhone for a decade.

    • iPhone 8 is also here, as well as its bigger sibling, the iPhone 8 Plus. The models include a glass body and a faster chip.

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    • Apple TV, the company’s set-top box that has never been a blockbuster hit, got an upgrade. The device will now be able to stream so-called 4K resolution, which refers to screens with two times the vertical resolution and twice the horizontal resolution of older high-definition TVs.

    • Apple took the wraps off a new Apple Watch. Called Apple Watch Series 3, it has cellular capabilities. There’s also a new Watch OS.

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